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  • 25 فروردین 1401

Globalize your brand

In today's modern world, one way to succeed and compete with big business is to build a brand on a global scale. This is challenging enough when we are building a brand with all the obstacles we face and decide to expand it. But when it comes to brand expansion in other countries and its globalization, there are many more obstacles and challenges than before that we have to face.

Things to keep in mind for branding and globalization

One of the biggest challenges for the expansion and development of the brand in other countries is adapting to the culture of different regions and at the same time keeping the overall winner. That means you have to meet the needs of your customers and at the same time keep your overall brand constant. This is very simple in appearance, but in practice, it is very hard and difficult.

1. Prepare your brand manual

Before you decide to develop your brand globally, you must first present your brand in the best possible way. If you are creating a representation, first make sure that those who work as your brand representative know the rules for using the logo, color palette, mode board, permissible fonts, tone and other visual elements.

2. Get the information you need about cultural and language differences

Before expanding your cartoon business in other regions or countries, you should first research about culture, customs, language, etc., which have a great impact on how you understand the brand. Because it is very important that the name of your product or service for your customers in the global market, has a good meaning in translation into English or the language of that country.

 

3. Make sure there is a global job market in your business

You need to make sure that your products or services are in demand in other countries or not. Because if there is no demand, it will fail.